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WRITER, CONSULTANT AND BROADCASTER SPECIALISING IN BEER, PUBS AND CIDER. BEER WRITER OF THE YEAR 2009 AND 2012

What's new?

What's new?
We've just launched the first ever Beer Marketing Awards - click here for more details!
I'm doing beer and music matching at the wonderful Wenlock Arms next week! Click to find out more
Just added links to my stuff in All About Beer, prompted by my latest piece on Tuscan beer and food.
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Friday, 7 December 2012

Beer Awards

I hate the Beer Writer of the Year awards.

It should be a special occasion where you just socialise with all your mates in the industry.  Instead, if you've entered your work, you sit there with a snake writhing in your guts, desperately anxious that your work be recognised, and when somebody else wins you have to be happy for them and try to hide the self-doubt and jealousy that try to consume you.

The year I won Beer Writer of the Year for Hops & Glory was actually the worst, because I was so anxious about winning.  I felt I'd given the awards my best shot, and if I didn't win that year I would never win. So I could hardly eat anything, and when I was announced as the winner I'd managed to get myself into such a state that my only emotional response was relief.

What an idiotic way to live.

But I don't think I'm the only person trying to make a living from writing who is an idiot, emotionally.

Last night was this year's Guild of Beer Writers dinner and Beer Writer of the Year awards.  And for the first time I managed to work out a more grown up approach to it.  I didn't have a book out (Shakey's Local would fall into next year's awards) and I've only ever won a category with a book before. There was a record number of entries.  While I thought I'd written some good stuff, I was aware that there has been so much beer writing and communication this year that I was able to go to the dinner for the first time with no hopes, expectations or anxieties about winning, and just enjoy the night.

When I got runner-up in online communication for this blog, I was happy but knew that was it - the rules are you can only win one category,  and only category winners go through for the final award.

So I was happily texting my wife when my name was read out as winner of the Trade Communications category for my column in the Publican's Morning Advertiser, and I was genuinely shocked when chairman of judges Ben McFarland started reading out one of my blog entries in the run-up to his announcement of Beer Writer of the Year 2012.

I'm very happy and proud to win this award for my journalism, because somehow it feels easier with a book - it creates a bigger splash.

And I'm gobsmacked given what else was in contention this year.

I hadn't realised Tim Webb and Steve Beaumont's World Atlas to Beer was being entered this time - I thought it would be next year.  When it was announced as winner of the Travel Category, I texted the wife to say it was obvious now that it would win overall.  I've been meaning to review it for ages.  Michael Jackson's World Guide to Beer set the bar for beer writing.  It takes balls to try to measure up to that book.  And at the same time, anyone trying to do so needs to make a case for why they should even bother trying.  Do we really need another beer coffee table book, especially when the information at its core is precisely the kind of stuff that now fills beer blogs and websites?  This book answers the call brilliantly.  There's easily enough knowledge and authority between the two writers to make it worthwhile.  This sings through in the text, which acknowledges the changes that have happened since Michael was writing, updating this style of book for the twenty first century and the state of craft brewing today.  It even acknowledges mainstream beer, with the brilliant term 'convenience beers'.  And it looks great.  You should obviously have my new book on your Christmas list, but if you can stretch to two, you need this one as well.

Tim Hampson does a great deal of work behind the scenes as Chairman of the Guild of Beer Writers and rarely gets any credit publicly.  His book on beery days out was runner up to Tim and Steve, and would have stormed the category any other year.

What a year for beer books though. On top of these two there was Roger Protz's History of Burton which scooped Gold in the award for national writing (Roger was also runner up in trade for his PMA column) and Melissa Cole's book Let Me Tell You About Beer - a book aimed at the beery novice rather than the geek - which would also have been a worthy winner.

Dan Saladino's Food Programme is evidence that beer is being taken seriously on a wider scale and finally making inroads into mainstream media consciousness.  And Will Hawkes' Craft Beer London app, which deservedly beat this blog to the online/social media top prize, demonstrates the new possibilities open to beer writing.

Martyn Cornell showed he can write about matching beer with food as well as he can its history, and Alastair Gilmour, who has won the top gong about a zillion times for his regional journalism, won that award again for his own magazine about beer and pubs in the north east, which should make any other region jealous that it doesn't have something similar.  And props to Simon Jenkins for being runner up in that category, proving his triumph a couple of years ago was no one-off.

Ben McFarland says the final choice of Beer Writer of the Year was an incredibly difficult decision.  From that line up, I'm not surprised.

So yeah, I'm well chuffed.

In explaining the decision, Ben mentioned my obituary to Dave Wickett and then, to the consternation of some in the room cos it's weird), read out an extract from my review of the Guinness film on the excellent Roll Out the Barrel DVD.

I'm delighted that both these pieces gained recognition.  I know I can sometimes be overbearing, facetious, irritating or just plain wrong. I know not everyone likes my style or the way I approach beer. But thanks for reading my stuff.

Check out the links to the rest of the work mentioned above too.  I don't think there's ever been so much good stuff being written about beer by so many different people.

12 comments:

Ed said...

Congratulations!

Professor Pie-Tin said...

Well done, old cock, it just goes to prove that not everyone wants to sue you !
Usually at these award ceremonies people tend to thank their partners.
And The Beer Widow has been strangely quiet for a long time.
Any chance she could return to the fray as I rather liked her stuff.

Kevin Black (Real Ale Of Britain Book) said...

Well done mate. Hopefully my book Real Ale Of Britain will be published soon

Jonnotts said...

Well done Pete,
Love your stuff, I'm now excilled in Western Australia. If you ever need a base to work down here, just drop us a line.
Lots to talk about here, and we are as far away from Bondi as you can get and stay on the same continent! Chech out Feral if you get a chance.
Beers
Jon

Buster said...

Well Done Pete...

Well deserved

J Mark Dodds said...

Well done Pete - quite an achievement.

Since our communication via PMA I've been asking licensees to offer their experiences on my blog where you left your response. There's a lot of support for this - and a lot of 'let's help Pete get his head around the situation' too. But there are two obstacles to the process.

The first is serious concern about individuals retaining anonymity and

The second is it seems to be technically difficult for people who don't already have a google or blogger account to leave comments at all.

I've suggested they post stories of abuse by pubco's in a closed facebook group where there's almost 250, mostly tied lessee, users contributing, and that I cross post their experiences into my blog - anonymously.

It's not as clean as I'd like but at least it gives their voice a chance.

Would that be OK with you?

It's not straightforward a situation at all. Would you be prepared to meet a couple of us and talk it through? We're good company actually!

Best

Mark

Steve Pasko said...

Congratulations Pete!

I'm a huge fan of your blog and have read all of your books (except Shakespeare's Local). Keep all of the good work coming!

Steve

Steve Pasko said...

Congratulations Pete!

I'm a huge fan of your blog and have read all of your books (except Shakespeare's Local). Keep all of the good work coming!

Steve

J Mark Dodds said...

Heard Tony Robinson reading R4 Book of the Week this morning. Really enjoyed it Pete.

Good on you.

Pete Brown said...

Mark - thanks for such a positive response.

I'm now mired in another book deadline until the end of January, on which I'm hopelessly late, but once I've got that in I'd be very happy to meet up and go through everything you're pulling together, and do a proper piece of investigative journalism. I'll be objective about it but for my own peace of mind if nothing else I need to go through the issue properly and in detail.

Let's talk in the New Year!

Delldweller said...

Dear Pete Brown
Fell in love with your book via Tony Robinson, in love with him anyway. Loved Agnes. Need a signed copy. By you, I mean, not by Tony Robinson. I could come to one of your Talks and bring the book, keep telling us via your blog when your next Talk is. I can come to London. Keep your blog informed about future talks, I spect when your January deadline is up. Good luck!

Melissa Cole said...

Pete, thanks for the mention honey, very kind of you & I'm touched. Proud of you, keep it up x