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WRITER, CONSULTANT AND BROADCASTER SPECIALISING IN BEER, PUBS AND CIDER. BEER WRITER OF THE YEAR 2009 AND 2012

What's new?

What's new?
We've just launched the first ever Beer Marketing Awards - click here for more details!
I'm doing beer and music matching at the wonderful Wenlock Arms next week! Click to find out more
Just added links to my stuff in All About Beer, prompted by my latest piece on Tuscan beer and food.
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Wednesday, 23 February 2011

Beer judging and Burton on Trent

We shot this month's video blog in Burton on Trent at the Brewing Industry International Awards, a prestigious competition that's back after a six year absence.  800 beers from around the world judged only by active brewers - no beer writers, no industry figures, this was about excellence, peer-to-peer.

And there wasn't too much emphasis on beers being 'to style'.  The focus was on 'is this a great well-made beer?' and 'is this a beer that drinkers would/should love?'

Anyway, the competition took place in the reopened national Brewery Centre in Burton - a great location to talk all things beer. We talked to Steve Wellington in the new William Worthington Brewery and tasted a couple of beers.

Hope you enjoy!

1 comment:

beerdistro said...

This sounds like a great event