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WRITER, CONSULTANT AND BROADCASTER SPECIALISING IN BEER, PUBS AND CIDER. BEER WRITER OF THE YEAR 2009 AND 2012

What's new?

What's new?
We've just launched the first ever Beer Marketing Awards - click here for more details!
Still tix left for Thursday's beer and music matching at the Wenlock Arms! Click to find out more
My latest Publican's Morning Advertiser piece - how the international beer order is changing. Click here for link.
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Wednesday, 23 February 2011

Beer judging and Burton on Trent

We shot this month's video blog in Burton on Trent at the Brewing Industry International Awards, a prestigious competition that's back after a six year absence.  800 beers from around the world judged only by active brewers - no beer writers, no industry figures, this was about excellence, peer-to-peer.

And there wasn't too much emphasis on beers being 'to style'.  The focus was on 'is this a great well-made beer?' and 'is this a beer that drinkers would/should love?'

Anyway, the competition took place in the reopened national Brewery Centre in Burton - a great location to talk all things beer. We talked to Steve Wellington in the new William Worthington Brewery and tasted a couple of beers.

Hope you enjoy!

1 comment:

beerdistro said...

This sounds like a great event