ATJ, Young Dredge and I, plus a couple of other beery types, are embarking on a visit to the Czech Republic, to take in the new attractions at the Pilsner Brewery visitors centre, the Pilsen Beer Fest and the famous Chodovar beer spa! It's going to be messy. It's going to be sticky.
What's exciting about this trip is that it's been put on by the Czech Tourism Board specifically to get British beer bloggers blogging about the Czech beer scene. After several years where blogging was seen as somehow inferior to written journalism, the Czechs are the first people I know of to really engage with bloggers and go all out to court them.
I'm not going to let their hospitality lure me into writing adoring puff pieces, but I'm expecting the trip is going to be pretty damn enjoyable. And because I've been invited in a blogging capacity, I'm going to cover it as fully as I can in blog form, in as close to real time as I can. I'm going to aim to post at least once a day to report on our progress.
This is the first post - live from the new free Wi-Fi on the Heathrow Express.
First stop tonight - a tour of Prague pubs with Czech beer expert and author of CAMRA's Good Beer Guide to Prague, Evan Rail!