Yesterday I had an off-the-record email chat with the BBC News website. I can't go into details but I can confirm that their misleading reporting of "alcohol kills 40,000 a year" and "drinking costs the economy £55bn a year" has been amended in existing articles and will not appear as 'fact' again unless a lot more proof emerges that they are, in fact, facts. (The death figure is now quoted as an 'estimate' and the £55bn figure has been replaced.)
Please do challenge distorted reporting where you see it - I've gone to such great lengths to put all this data at your disposal so you can do this with authority if you feel the urge.
Some media outlets do have an anti-drink agenda of their own.
Others just print what they think will sell newspapers.
But many simply have no reason to disbelieve data sent to them from a supposedly reliable source, and have neither the time nor the space to mount their own thorough analysis.
As with when the Mail suddenly cut many of the false statements from a piece last year, our feedback can make a difference - to online news at least.