MARSTON’S PEDIGREE AUSSIE ADS TRIUMPH
Marston’s Pedigree Ashes cricket series advertising campaign has been awarded second place in Campaign magazine’s top ten press ads for 2009.
The campaign ran throughout the Ashes and used traditional banter to poke fun at Australians with strap lines such as ‘we have beer in our blood, Australians have lemon juice in their hair’ and ‘England has history, Australia has previous.’
Marston’s Pedigree was only beaten to the top spot by The Guardian with their classic comics promotion and was the only beer brand to appear in the top ten.
The article praised the ad for ‘lovingly recreating British pub iconography to ridicule Australians.’
Des Gallagher, marketing manager for Pedigree said: “To be placed second out of all of this year’s ads is fantastic news. The campaign was designed to reflect the pub goers view of Ashes banter, good humoured and witty – and judging by the fans reaction we certainly achieved that.”
Throughout the summer Marston’s achieved record sales, selling an additional million pints in clubs, pubs and sports grounds across the country.