Alcohol is largely to blame for an "alarming" rise in the rate of oral cancers among men and women in their forties, say experts.
Quote from one of said experts:
"Tobacco is, by far, the main risk factor for oral cancer."
Another quote from said expert:
"Alcohol consumption has doubled since the 1950s and the trend we are now seeing is likely to be linked to Britain's continually rising drinking levels."
Alcohol consumption has been falling for the past four years and looks likely to continue to do so.
And, of course,
Picture the BBC use to illustrate the story about rising alcohol consumption:
Despite this expert quote at the bottom of the piece:
"The really lethal cocktail is drinking strong spirits and smoking"
And in contradiction to the truth about trends in alcohol consumption:
Beer is at its lowest level of consumption since the 1930s. It is lower in alcohol, on average, than wine and spirits. Wine and spirits are taking an increasing share of total alcoholic drinks. So if there is one drink that cannot be blamed for alcohol-related mouth cancer, simple statistics show it's beer - the drink that is, of course, linked to the story.
[Update: I did email the BBC complaining about the beer pic. An hour later, it was replaced by video footage of an interview with an oral cancer sufferer. I'm sure it was a coincidence. Thanks to Peter Russell for letting me know.]