My latest Publican's Morning Advertiser column: the lure of wild beer.
Sunday, 23 November 2008
Positively my last post about Stella Artois before a self-imposed three month moratorium (unless they go and do something REALLY stupid)
My local corner shop stocks a decent range of beers but has no beer knowledge - they're Muslim Turks who simply stock what sells and operate their business in response to the market. It's the kind of place you go to on the way to a party, or on your way home when you're tired and don't have the energy to do a 'proper' shop.
They sell 330ml bottles of Heineken, Peroni, Budweiser (US), Budweiser (Budvar) and Corona for 99p. They sell 330ml bottles of Stella Artois for 89p.
So long Reassuringly Expensive - Stella is now a 'value brand'.