I had a moment the other night that made me realise the single thing I love the most about this whole beer lark.
I was out with a journalist from Time Out Mumbai who had written a feature on my IPA voyage, (it's credited to me, but it was one of those 'as told to' jobs) and is now in London for a couple of weeks, and asked me to show him around a few pubs. He knew his beer and his been in London before, as his ability to teach me the rule sof bar billiards (a shameful gap in my knowledge) testified.
We confirmed together that the Dog and Duck in Soho serves the best-kept point of Timothy Taylor Landlord to be found in the south of England. Then we moved on to a Sam Smith's pub. He deferred to me on the ordering.
"Do you like Guinness?" I asked.
"OK, let's try a bottle of Oatmeal Stout."
The look on his face was one I see often in this situation. It's the look of having nailed it. His eyes bulged, his knees bent slightly, his mouth puckered, then stretched into a massive grin. "My god," he said, "That is amazing! I'm never going to drink anything else ever again!"
That this was Sam Smith's Oatmeal Stout isn't really the point. It's a great beer, but I've also had this same reaction to Goose Island IPA, Brooklyn Lager, Orkney's Dark Island Reserve, and Franziskaner Weissbier. Maybe you think none of these are the absolute immortals of the beer world, but they're all beers that, to someone who doesn't know craft beer, completely change their very perception of what beer can be. Their palate becomes recalibrated, the doors of perception are opened. And to be the person who gets to facilitate that, who gets to introduce someone to the sheer sensory pleasure of a great beer for the first time, is both a privilege and a great high all of its own.