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WRITER, CONSULTANT AND BROADCASTER SPECIALISING IN BEER, PUBS AND CIDER. BEER WRITER OF THE YEAR 2009 AND 2012

What's new?

What's new?
We've just launched the first ever Beer Marketing Awards - click here for more details!
I'm doing beer and music matching at the wonderful Wenlock Arms next week! Click to find out more
Just added links to my stuff in All About Beer, prompted by my latest piece on Tuscan beer and food.
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Thursday, 7 June 2007

I hope you won't think of me as a vulgar, shameless self-publicist but LOOK AT THIS!!!!

Have you ever seen a better Father's Day present IN YOUR LIFE?!


The mass-market paperback edition of Three Sheets is in shops now, with a much more direct, does-what-it-says-on-the-tin cover.

Encouragingly, it's on promotion in Borders and Books Etc. People sometimes ask if being involved in Three for the price of two or Buy one get one half price deals is a good thing or not. It is. I get the same pittance as my share whatever price the book sells at, and the fact that they're putting it out on tables and promoting it means they are putting marketing support behind it, not ignoring it. They can pick and choose what books they feature, so it's a real result to get that kind of visibility in-store.

And there are some great quotes on the back cover:

"Carlsberg don't publish books. But if they did, they would probably come up with Three Sheets to the Wind." - Metro

"The story of the armless drinker in Galway is worth the price of the book alone." - Express

"A well-intentioned, good-humoured, flush-faced kind of book, which grabs you firmly by the coat lapels and will not let you go until they've regaled you with one more hilarious story" - Guardian

"The strength of Brown's breezy, informed book is showing how beer reflects national culture rather than defines it" - Financial Times

You know you want it...

2 comments:

Baard Hansen said...

When I started in my new job I needed something to read on a long train journey to work. After starting reading this book you just wanted the train journey not to end. Or go straight to a pub (I live in Germany). Now I have recommended the book for all my English speaking friends), and I look forward to the next book. There are still some interesting beers to be drunken and some fascinating places to visit, I hope!

Pete said...

Hi Baard,

Thanks for your very kind comments. Just starting work on the next book now - a voyage to India by sea! If I can find a boat, expect to see the book around about 12 months from now. Cheers!